Minimum markup and fair pricing
Oklahoma law is explicit: alcoholic beverages shall not be sold at retail for less than a six-percent markup. That floor exists so a chain cannot use alcohol as a loss-leader against a family store that actually has to make payroll on the category. The RLAO watches attempts to weaken, waive, or ignore it — including credit-surcharge and promotional schemes that launder a discount the statute forbids.
Watching

